Client Background
The client runs an online store on Shopify. Our client owns a reputed business in London. Founded in the year 2002, it has its presence in U.K and Australia. The brand sells designer furniture, home decoration, lighting, mirrors and home interiors and accessories. They have a vast collection of modern and artistic range of products.. This range of gifts includes perfumes, showpieces, greeting cards, jewellery, jewellery boxes, handbags, and bags. They wanted to explore the areas of selling to global clients and expand their business worldwide.
Brand Requirements
The client required to excel their customer experience and enhance their online web store. They wanted a reliable partner to routinely update their products and manage their product inventory. They started their business offline and opted to move their business online years ago. But, they were only able to reach limited amount of audience in U.K and Australia. They struggled to target their audience through their website content. Our client had an expectation of fulfilling Shopify’s quality standards and improving their customer experience. Therefore, the client needed a dependable and genuine outsourcing partner for a long term to manage their stocks, online store, customer records, product listing and other requirements.
Challenges Measured
The client was a merchant on Shopify and was losing their customers excessively. The biggest challenge was to retain their customers. The products were not categorized at all and the customers were not able to search any products without any category. Plus, the products had dispersed descriptions all over their website. It was a challenge to put well-versed descriptions which describes the best qualities of the products. Their stock was unmanaged and web store did not have any professional look. In addition, client had raw and unedited product images which required a professional image editor. There were multiple challenges to deal with.
Offered Help
AAumtec Solutions with the years of knowledge in the given field, offered help to our client in the best way possible to manage their e-commerce requirements and other backend operations. We separated all their data carefully and carefully generated categories for that.
We also listed product in the suitable categories which made it easier for their customers to surf their website. Other than that, we deeply researched about the products and put fitting descriptions on each product. Every info about the products described the them well and at the same time sent a pitched message to the customers.
Their stock inventory was updated on a daily basis by our team of professionals. But, the client also needed good images of their products on the website. Aumtec Solutions is a client centric organization. So, we exceeded our services and assigned our best image editors for our client. We have provided them premium pack of image enhancement, image resizing, background removal services. Their product images were neatly edited into high quality product pictures and were uploaded on the website.
We looked deep into the matter and found out that the prices were updated incorrect on some of the previous products and this was the reason of their destructed data. We had to fix all their records from the beginning to get the right structure of data. We continued to update the prices regularly and attested a separate team for quality-check to maintain maximum level of accuracy and high quality service.
Highlighted Outcome
We have kept our companionship with our client throughout the project and delivered a 24/7 support system. As a result, our client managed to retain their customers by the number of 70% with help of our data management and product listing services Also, a high number of their website visitors were converted into buyers.
After a tough analysis, we tried to understand brand’s values selling tactics and worked on their website’s signature style. We updated their themes, fonts and website content. We have worked on every details to make their website look elegant and professional. Successfully, we managed to attract more customer with the new view of the website and has established a good image in the market.
The organised record of data generated a smooth workforce. Products were well organised and the checkout process became easier for their customers. The client achieved their goal of income in just one month and sold more than 1,80,000 products. Their sales increased enormously and currently making 90% more revenue than what they used to make before partnering up with Aumtec Solutions.
As a bonus, Aumtec Solutions has also handled client’s SEO and marketing. The client experienced a huge jump in their popularity on social media and gained 80% more traffic on the website. fortunately, the client is more than satisfied and has gained success with Aumtec’s right strategy and business techniques in the right direction. This has got them long term customers, good reputation and continue success.
